About Us
Spire Entertainment Group is a multi-faceted entertainment firm specializing in publicity, development and marketing campaigns for musicians, events, and brands. Their unique and innovative approach centers around the artist as a brand, utilizing new and traditional outreach methods, taking full advantage of broad opportunities to influence and stretch results beyond expectations. SEG represents well-known hitmakers, some of the most notable rising artists, and a number of iconic music treasures. Founded by Jason Scarcelli, SEG is one of the fastest-rising companies in metro-Detroit and is recognized by industry professionals across the country, with a major presence in New York and Los Angeles. Key members of our management team are:
JASON SCARCELLI
Founder & CEO
Since launching Spire Entertainment Group in 2023, Jason has produced events for US presidents and C-level executives, worked on numerous Super Bowl functions, and produced meetings and events throughout the continental US, Hawaii, Canada, Mexico, Central America, and the Caribbean. After graduating from Eastern Michigan University, he spent nearly 15 years with Lorio Ross Entertainment learning live show production from the ground up. He employs Lorio Ross customer service principles in each program. It’s all about the guest experience. Jason has produced the spectrum of experiential marketing activations including live shows, meetings, partner/customer/consumer/employee events, President’s Clubs, executive roundtables, incentive trips, and trade shows and exhibits.
KRISTINA SCARCELLI
Marketing & Media Director
Kristina holds a Bachelor of Arts in communication / public relations and has over 20 years of experience working with all forms of media. She won the title of Mrs. Michigan 2006 and represented the Great Lakes state in the Mrs. United States Pageant in Las Vegas. As a vocalist and musician, Kristina has performed on an MWR tour in South Korea and at venues such as The Kennedy Center for Performing Arts and The Opryland Hotel. She has sung the national anthem for the Ford Motor Company / AAA Student Auto Skills National Challenge at Ford World Headquarters, the Michigan Veterans Festival, the Detroit WalkAmerica at Hart Plaza, on the Fox Sports network for the Detroit Shock (WNBA) at the Palace of Auburn Hills, and for the Detroit Tigers and Toledo Mudhens to name a few. In 2018, Kristina was the winner of Princess Cruises’ The Voice of the Ocean singing competition.
NOEL LEAMAN
Entertainment Director
As a former Dueling Pianos Entertainment Director for six traditional dueling pianos venues located in Michigan, Alabama, and Florida, Noel has trained many of today’s up and coming duelers in the art of sing along. He is also responsible for creating our innovative wedding performance format. With over 2,500 dueling pianos performances under his belt, Noel has placed smiles on hundreds of thousands of faces from California to Japan to New York.
CATHERINE HETFIELD
Artist Manager